ChatGPT knows approximately four sentences about your business, and you’re asking it to write like it’s worked with you for five years. Please stop, Let’s give it a little more to work with, shall we? The first file I’d build for my AI Brain is 👉 About Me + My…
Closing my laptop is easy, but getting my brain to clock out with it as a business owner is a whole other issue.😂 I can be completely done working and still spend Saturday thinking... “Did I ever send that email?” “Was someone waiting on me?” “What do I have coming…
“I’ll follow up Thursday” is a very ambitious thing to say when I can’t remember why I walked into the kitchen. 😂 But apparently I’ve been trusting that same brain to remember every email that needs another action. Did they respond? Did I send what I promised? How long was…
Ever open your inbox to check ONE thing and somehow spend your entire first hour working on everyone else’s priorities? 🙃 An email comes in. You answer it. That reminds you to find something. While you’re looking, another email comes in. And the thing you actually needed to work on...…
If you have to introduce your entire business before AI can help you write one caption… we need to fix that. 😂 “I’m a loan officer. My audience is real estate agents and past clients. I want to sound conversational, but please don’t say ‘unlock your dream home’…” Every. Single.…
I want AI doing more in my business, but I also have absolutely no desire to wake up and find out it’s writing random pieces of content for me. 🙅♀️ There’s a difference between helping me get work done and giving it permission to handle every situation. Draft the email?…
You can post every day and still be forgotten by the people you want business from. 👀 Posting more doesn’t automatically mean your past clients, local agents, or referral partners are seeing you, so before you add another platform or seven more posts to your week, try this: 1️⃣ Pick…
Apparently I needed multiple outfits to explain the different ways I use ChatGPT. 😂 But if you’ve ever wondered, “Do I need to build something for this, or can I just ASK?” here’s how I think about it: 💬 REGULAR CHAT “I need help with this right now.” Write an…
You can literally tell ChatGPT, “I don’t know what information you need. Ask me.” You don’t have to figure out the perfect way to explain everything before you even start. If you’re staring at that little box thinking, “Okay… how do I ask it to help me with this?” Try:…
IDK about you... but I would like to spend the holidays drinking iced coffee and doing Christmas things… without “I need to post something” following me around. 😂 So I’m giving my marketing a little attention NOW. And by “done,” I mean the content is planned, created, and *almost all*…
How many opportunities do you miss because you forgot to LOOK for them? 👀 Not because you weren’t interested. You just had clients to help, emails to answer, and approximately 800 other things happening. Then you finally remember to search… and the application deadline was last Tuesday.... freaking cool. 😂…
“I feel like more people should know what I do.” Okay, but WHO specifically? And what do you want them to know about you? Because “I do mortgages” gives us very little to work with. 😂 Let’s say you want more local real estate agents to know you’re the person…
Okay, here’s the easiest way I think about it. 👇 A PROJECT is where I keep working on something. A CUSTOM GPT (now plugin) is what I build to help me do a specific job repeatedly. So if I’m figuring out my personal brand, I want a place for all…
You explained something really well in a video last month… and then immediately went back to “What should I post next?” 😂 Before you start from scratch, go look at what you already have. That video answering a buyer’s question. That email walking through a tricky situation. That phone conversation…
You checked in constantly while they were buying the house… and then what? 👀 They closed, you sent a closing gift, and now they hear from you when you need a review or a referral? Y’all. There is SO much you can talk about after closing. What to do when…
“I just need to hire someone to help with all of this.” Yep. That was my first thought, too. 😂 But before I hand someone a whole list of things to do, I’m looking at what’s actually ON that list. Because if I’m hiring someone to copy information between platforms,…
One audience. One topic. Five touchpoints. & a plan to actually use it. 👇 Because if you sit down to plan your content and somehow end up with 47 ideas, six content pillars, and nothing ready to post… we’ve made this harder than it needs to be. 😂 Try this…
“Make it sound more like me.” Okay, but what does that actually mean? 😂 Because “conversational, authentic, and professional” could describe literally thousands of people. That tells ChatGPT very little about how YOU actually communicate. The email you typed out in five minutes explaining something to a client? The caption…
If you've been listening to the last few episodes, you might be thinking... "This all sounds great, Chelsea... but who has time for podcasts, YouTube, blogs, LinkedIn, Pinterest, emails, AND social media?" The truth is, I don't either. The biggest misconception about building a marketing engine is that it requires…
For years, my business grew almost entirely through referrals, and I'm incredibly grateful for that. But somewhere along the way, I stopped doing the things I actually loved... podcasting, YouTube, and creating long-form content. Not because I didn't enjoy them, but because I was caught in the same trap I…
Ever feel like your marketing isn't working... even though you're posting consistently? The problem might not be what you're doing. It might be what you're expecting it to do. In this episode of Align Your Marketing, I'm sharing a story from the farm (yes, it involves baby chicks and a…
It's been a little over a year since I last sat down behind the microphone, and a lot has changed. In this first episode back, I'm sharing why I decided to refresh the podcast, what's new here at Fully Aligned Marketing, and the biggest shift in how I think about…
Need to update your payment method in Meta Ads? In this video, I show loan officers how to change a credit card, edit billing details, and manage payment methods inside Meta Ads Manager. Whether you need to add a new card, remove an old one, or update billing information in…
