If you've been listening to the last few episodes, you might be thinking... "This all sounds great, Chelsea... but who has time for podcasts, YouTube, blogs, LinkedIn, Pinterest, emails, AND social media?" The truth is, I don't either. The biggest misconception about building a marketing engine is that it requires…
For years, my business grew almost entirely through referrals, and I'm incredibly grateful for that. But somewhere along the way, I stopped doing the things I actually loved... podcasting, YouTube, and creating long-form content. Not because I didn't enjoy them, but because I was caught in the same trap I…
Ever feel like your marketing isn't working... even though you're posting consistently? The problem might not be what you're doing. It might be what you're expecting it to do. In this episode of Align Your Marketing, I'm sharing a story from the farm (yes, it involves baby chicks and a…
It's been a little over a year since I last sat down behind the microphone, and a lot has changed. In this first episode back, I'm sharing why I decided to refresh the podcast, what's new here at Fully Aligned Marketing, and the biggest shift in how I think about…
Need to update your payment method in Meta Ads? In this video, I show loan officers how to change a credit card, edit billing details, and manage payment methods inside Meta Ads Manager. Whether you need to add a new card, remove an old one, or update billing information in…
If you're a loan officer or mortgage professional running Meta ads, this step-by-step guide will save you time and keep your targeting accurate. In this video, Chelsea Gardner walks you through exactly how to update an existing custom audience inside Meta Ads Manager. Instead of re-uploading a brand new list…
If you’re a loan officer, mortgage professional, or business owner running Meta Ads, sometimes you need to make sure certain people don’t see your ads. In this video, you'll learn the safest way to exclude audiences in Meta Ads using custom lists. You’ll learn step-by-step how to prevent your ads…
Giving someone access to your Facebook Ad Account or Business Manager can be risky if you don’t set permissions correctly. In this video, you’ll learn how to safely add someone to your Meta Business Portfolio without giving them ownership or full control. If you're a loan officer or business owner…
Struggling to upload a custom audience into Meta Ads Manager? Here’s exactly how loan officers can upload a CSV file and start targeting the right people — step by step. If you're a loan officer or mortgage professional running Facebook ads, this video walks you through how to upload a…
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Welcome to Episode 35 of Align Your Marketing 🎙️ In this episode, Chelsea Gardner breaks down exactly what kind of video to use in your Facebook and Instagram ads to finally stop overthinking your content. You don’t need professional lighting. You don’t need a studio. And you definitely don’t need…
🎯 Visibility vs. Virality: Why It’s Okay to Not Go Viral Ever had a post blow up—and then… nothing? In this episode, I’m sharing a personal story about the time one of my videos hit 50,000 views… and didn’t lead to a single follower, lead, or opportunity. Why? Because views…
🎯 B-Roll + Text = Content: Why Simple Videos Still Build Trust Think you need to be on camera, fully styled, and perfectly scripted to make video content that works? Think again. In this episode, I’m sharing how some of the most effective content for loan officers doesn’t require a…
🎯 Creating Video Ads That Feel Personal—Not Salesy Feel awkward showing up on camera? You’re not alone. But the truth is—your audience doesn’t need a perfectly polished video. They just need you. Chelsea shares how to create simple, relatable videos that connect—without feeling like a pushy ad. Because the best-performing…
🎯 How to Turn Everyday Moments Into Shareable Videos (Even If You’re Not a “Video Person”) Think you’re “not a video person”? Think again. In this episode, I’m breaking down how to turn your everyday, real-life moments into relatable, trust-building video content that keeps you visible with your audience—without needing…
💵 Small Budget? Here’s How to Run $5/Day Meta Ads That Actually Work (for Loan Officers) Think $5/day can’t make a difference in your mortgage marketing? Think again. In this episode, I’m showing you exactly how to make a small Meta ad budget work hard—even inside Meta’s restrictive Special Ads…
Welcome to Episode 29 of Align Your Marketing 🎙️ In this solo episode, Chelsea Gardner breaks down the top 3 mistakes loan officers are making with their Meta (Facebook + Instagram) ad strategy—and what to do instead. If your ads aren’t converting, your budget feels wasted, or you’re just overwhelmed,…
🔥 Stop Chasing Cold Leads: Warm Up Your Audience with Custom Meta Ads (for Mortgage Pros) Tired of chasing cold leads and getting ghosted? This episode is going to change the way you think about lead gen forever. We’re talking about custom audience ads - one of the most powerful,…
Wondering how to stay top of mind as a mortgage professional without feeling pushy, salesy, or spammy? In this episode, I’m sharing one of the most overlooked and powerful strategies to keep your name in front of past clients, realtors, and leads every single day — targeted Facebook and Instagram…
What’s New & Upcoming with NAMB with Jason Frazier In this episode, Chelsea Gardner and Jason Frazier, Growth Officer at NAMB (National Association of Mortgage Brokers), dive into what’s happening behind the scenes and what’s ahead for the mortgage industry! Jason shares fresh insights on how NAMB is helping originators…
Welcome to Episode 25 of Align Your Marketing! In this episode, Chelsea Gardner sits down with Richard Smith, Co-founder of Remote Assistant Scout, to discuss how to find and connect with qualified realtors. If you're looking to build strategic partnerships, streamline your outreach, and maximize your marketing efforts, this episode…
