Okay, here’s the easiest way I think about it. 👇

A PROJECT is where I keep working on something.

A CUSTOM GPT (now plugin) is what I build to help me do a specific job repeatedly.

So if I’m figuring out my personal brand, I want a place for all those conversations, ideas, files, and “wait… what if we did this instead?” moments. 😂

That’s a Project.

If I want a social media strategist that walks through the process I’ve already built—using my instructions, my questions, and my way of doing things—that’s a Custom GPT.

Think of it like this:

📁 Project: “Here’s everything we’re working on.”

🤖 Custom GPT/Plugin: “Here’s the job I want you to do and how I want you to do it.”

And you can have a need for both. Planning a new offer and writing the promotional content for it are two different tasks, right?

You don’t have to build something complicated just because you CAN. Start with what you actually need help doing.

Save this for the next time you open ChatGPT and think, “Okay… where am I supposed to put this?” 😂

Note:: You will now see plugins in place of Custom GPTs as OpenAI transitions those workflows.