Apparently I needed multiple outfits to explain the different ways I use ChatGPT. 😂

But if you’ve ever wondered, “Do I need to build something for this, or can I just ASK?” here’s how I think about it:

💬 REGULAR CHAT
“I need help with this right now.”

Write an email. Talk through an idea. Help me figure out why this caption sounds nothing like me.

🤖 CUSTOM GPT (becoming plugins)
“I have a specific job I want done using the process I’ve already built.”

Like a content assistant that follows my instructions for turning an idea into a Reel script. I want to reuse that process without explaining it from scratch every time.

⏰ SCHEDULED TASK
“I want this done at a certain time without having to remember to ask.”

Like my morning meeting briefing. Because remembering to use AI is somehow another thing on the to-do list that I do not want to remember!

Start with what you actually need help doing. You don’t have to build an entire AI employee to rewrite one email, my friend.

Comment BLUEPRINT and I’ll send you my Marketing Engine Blueprint—a guide and scorecard to help you figure out what’s missing in your marketing and connect your content, emails, AI, and ads into a plan you can actually follow. 💜