You can post every day and still be forgotten by the people you want business from. đ
Posting more doesnât automatically mean your past clients, local agents, or referral partners are seeing you, so before you add another platform or seven more posts to your week, try this:
1ď¸âŁ Pick WHO you want to remember you.
Letâs say the agents youâve already met who havenât sent you business yet.
2ď¸âŁ Decide WHAT you want them to remember.
Maybe youâre great at helping self-employed buyers understand their options. Give those agents something specific to associate with your name.
3ď¸âŁ Build touchpoints around that message.
Share a useful video. Send an email. Explain a scenario in a social post. Use a targeted visibility ad. Bring the topic into a personal follow-up.
One audience. One topic. Five touchpoints.
Then keep showing up over time. One week of content isnât the whole plan, my friend. đ
And every touchpoint doesnât need to produce a lead to have a purpose. Sometimes someone sees your video, recognizes your name in their inbox, and remembers your conversation when an opportunity comes up.
Thatâs why I care about whoâs seeing you and what theyâre remembering, not just how many posts you published.
Reach out if you need help building your own marketing engine.