“I feel like more people should know what I do.”

Okay, but WHO specifically? And what do you want them to know about you?

Because “I do mortgages” gives us very little to work with. 😂

Let’s say you want more local real estate agents to know you’re the person to call when a self-employed buyer needs help.

Now we have something we can build a plan around.

Talk about the questions those buyers should ask before applying. Explain a situation you helped someone work through. Record a video about what agents can help their self-employed buyers prepare.

Then use that message in your social content, an email to your agent contacts, and a targeted visibility ad. Bring it into your actual conversations, too.

Keep giving those agents reasons to associate your name with that expertise.

That’s a whole lot more useful than opening Canva and thinking, “Well… I haven’t posted this week.” 😉

Start here ... WHO do you want to be known by, and WHAT do you want them to remember you for?