Before you decide how often to post or what Reel to make, get specific about WHO you want to remember you.

And “anyone who needs a mortgage” is a little broad, my friend. 😂

Is it the agents you’ve met with who already have a go-to lender?

The past clients who loved working with you but haven’t heard from you in six months?

The self-employed business owners in your community who assume they can’t qualify?

Those are three very different groups. What matters to them, and how you stay in front of them, is going to look different.

If it’s past clients, your plan might include useful homeowner content, an email answering a question they’re dealing with now, and personally checking in.

If it’s agents, you might share how you work through tricky scenarios and follow up on conversations you’ve already started.

See how much easier it is to figure out WHAT to do once you know WHO it’s for?

And when you use ChatGPT to help with that plan, it needs this context, too. Otherwise, you’re asking it to create your marketing without understanding who you’re trying to reach or what you want them to remember about you.

Let’s give it something to work with. 😉

Comment BLUEPRINT and I’ll send you my Marketing Engine Blueprint—a guide and scorecard to help you figure out what’s missing in your marketing and connect your content, emails, AI, and ads into a plan you can actually follow. 💜