If you're a loan officer or mortgage professional running Meta ads, this step-by-step guide will save you time and keep your targeting accurate.

In this video, Chelsea Gardner walks you through exactly how to update an existing custom audience inside Meta Ads Manager. Instead of re-uploading a brand new list every time you get new Realtor partners or closed loans, you’ll learn how to efficiently add, replace, or remove contacts while keeping your campaigns organized and effective.
Whether you're managing Realtor lists, past clients, or CRM exports, this tutorial breaks down the process in a simple and practical way, including best practices for list management and naming conventions.

Summary:
Learn how to update your Meta Ads custom audiences quickly and correctly so you can keep your campaigns optimized, avoid duplication, and stay organized as your database grows.

What you’ll learn:
-How to update an existing custom audience in Meta Ads Manager
-The difference between adding, replacing, and removing customers
-Why your lists won’t duplicate even if you re-upload contacts
-Best practices for updating Realtor and client lists regularly
-How to keep your audiences organized with naming conventions

If you want cleaner targeting, better ad performance, and less manual work, this is a must-watch.

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