If you’re a loan officer, mortgage professional, or business owner running Meta Ads, sometimes you need to make sure certain people don’t see your ads. In this video, you'll learn the safest way to exclude audiences in Meta Ads using custom lists. You’ll learn step-by-step how to prevent your ads…
Giving someone access to your Facebook Ad Account or Business Manager can be risky if you don’t set permissions correctly. In this video, you’ll learn how to safely add someone to your Meta Business Portfolio without giving them ownership or full control. If you're a loan officer or business owner…
Struggling to upload a custom audience into Meta Ads Manager? Here’s exactly how loan officers can upload a CSV file and start targeting the right people — step by step. If you're a loan officer or mortgage professional running Facebook ads, this video walks you through how to upload a…
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Welcome to Episode 35 of Align Your Marketing 🎙️ In this episode, Chelsea Gardner breaks down exactly what kind of video to use in your Facebook and Instagram ads to finally stop overthinking your content. You don’t need professional lighting. You don’t need a studio. And you definitely don’t need…
🎯 Visibility vs. Virality: Why It’s Okay to Not Go Viral Ever had a post blow up—and then… nothing? In this episode, I’m sharing a personal story about the time one of my videos hit 50,000 views… and didn’t lead to a single follower, lead, or opportunity. Why? Because views…
🎯 B-Roll + Text = Content: Why Simple Videos Still Build Trust Think you need to be on camera, fully styled, and perfectly scripted to make video content that works? Think again. In this episode, I’m sharing how some of the most effective content for loan officers doesn’t require a…
🎯 Creating Video Ads That Feel Personal—Not Salesy Feel awkward showing up on camera? You’re not alone. But the truth is—your audience doesn’t need a perfectly polished video. They just need you. Chelsea shares how to create simple, relatable videos that connect—without feeling like a pushy ad. Because the best-performing…
🎯 How to Turn Everyday Moments Into Shareable Videos (Even If You’re Not a “Video Person”) Think you’re “not a video person”? Think again. In this episode, I’m breaking down how to turn your everyday, real-life moments into relatable, trust-building video content that keeps you visible with your audience—without needing…
💵 Small Budget? Here’s How to Run $5/Day Meta Ads That Actually Work (for Loan Officers) Think $5/day can’t make a difference in your mortgage marketing? Think again. In this episode, I’m showing you exactly how to make a small Meta ad budget work hard—even inside Meta’s restrictive Special Ads…
Welcome to Episode 29 of Align Your Marketing 🎙️ In this solo episode, Chelsea Gardner breaks down the top 3 mistakes loan officers are making with their Meta (Facebook + Instagram) ad strategy—and what to do instead. If your ads aren’t converting, your budget feels wasted, or you’re just overwhelmed,…
🔥 Stop Chasing Cold Leads: Warm Up Your Audience with Custom Meta Ads (for Mortgage Pros) Tired of chasing cold leads and getting ghosted? This episode is going to change the way you think about lead gen forever. We’re talking about custom audience ads - one of the most powerful,…
Wondering how to stay top of mind as a mortgage professional without feeling pushy, salesy, or spammy? In this episode, I’m sharing one of the most overlooked and powerful strategies to keep your name in front of past clients, realtors, and leads every single day — targeted Facebook and Instagram…
What’s New & Upcoming with NAMB with Jason Frazier In this episode, Chelsea Gardner and Jason Frazier, Growth Officer at NAMB (National Association of Mortgage Brokers), dive into what’s happening behind the scenes and what’s ahead for the mortgage industry! Jason shares fresh insights on how NAMB is helping originators…
Welcome to Episode 25 of Align Your Marketing! In this episode, Chelsea Gardner sits down with Richard Smith, Co-founder of Remote Assistant Scout, to discuss how to find and connect with qualified realtors. If you're looking to build strategic partnerships, streamline your outreach, and maximize your marketing efforts, this episode…
Welcome to Episode 24 of Align Your Marketing! In this episode, host Chelsea Gardner sits down with Richard Smith, Co-Founder of Remote Assistant Scout, to discuss how hiring a virtual assistant can be a game-changer for your business. Richard shares his insights on the benefits of outsourcing, how to find…
Welcome to Episode 23 of Align Your Marketing 🎙️! In this episode, Chelsea Gardner dives into the idea that marketing is so much more than just social media posts. It’s about building connections, creating value, and leveraging different strategies to stand out in a competitive market. Chelsea unpacks why loan…
Preparing for the Holidays: Don’t Slow Down Your Social Media Marketing Efforts Welcome to Episode 22 of Align Your Marketing (previously The Simplified Social Marketing Podcast)! 🎙️ In this holiday-themed episode, Chelsea Gardner dives into key strategies to keep your social media presence strong, even during the busiest time of…
Becoming Known as an Expert in Your Niche Welcome to Align Your Marketing (previously The Simplified Social Marketing Podcast)! 🎙️ In this episode, Chelsea Gardner dives into the key strategies for becoming known as an expert in your niche. Whether you're a loan officer, real estate professional, or small business…
3 Strategies to Streamline Your Social Media Webinar Replay 📱Missed the live session? Watch the replay of 3 Strategies to Streamline Your Social Media and learn actionable ways to save time, stay consistent, and simplify your content creation process. Perfect for business owners, marketers, and entrepreneurs who want to manage…
Simple Canva Hacks for Eye-Catching Designs Webinar Replay 🎨Missed the live session? Watch the replay of Simple Canva Hacks for Eye-Catching Designs and discover creative tips and tricks to elevate your Canva designs. Perfect for business owners, marketers, and anyone looking to create stunning visuals with ease, this session is…
Content Burnout + My Strategies to Overcome It Welcome to Align Your Marketing (previously The Simplified Social Marketing Podcast)! 🎙️ In this episode, Chelsea Gardner delves into a topic that many face—content burnout. Are you feeling overwhelmed trying to keep up with your social media content? Chelsea shares her strategies…
How to Effectively Use Reels to Grow on Instagram Webinar Replay 📱 Missed the live session? Watch the replay of How to Effectively Use Reels to Grow on Instagram and discover strategies for leveraging Instagram Reels to boost your visibility, engage your audience, and grow your following. This session is…
